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If you run a small business in Canada, then you know that taxes are a top concern, with many struggling to balance the cost of outsourcing with the time required to do it themselves.
A recent Canadian Federation of Independent Business survey found that over half of small business owners cite taxes as their top concern.
TurboTax Canada is stepping into that gap with the launch of TurboTax Business, a new solution built specifically for incorporated small business owners. Combining intuitive software with unlimited access to business tax experts, the tool is designed to deliver expert-level support without the high cost of traditional accounting services — all at a flat, transparent price point.
To kick off the campaign, a team was sent to this year's Formula One Canadian Grand Prix to provide an on-the-ground experience. Then, through a combination of display ads, paid media partnerships, influencer relations, and social content. Ads were run across Facebook, Instagram, Spotify, Acast and LinkedIn
Photo Gallery:
(click to enlarge)
Agencies behind the TurboTax Business Campaign:
- Agencies - Citizen Relations
- Brand - TurboTax Canada (Intuit Canada)
(click on the link to view the agency's Vendor Directory listing)