About the author

Dave Forde

Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


What Is The Cost Of Bad Reviews To Your Brand?

By Dave Forde / October 21, 2020

If there is positive thing you take away from 2020, it is that consumers trust is more critical to a brands success today compared to any time in history.  Online reviews play a key role in consumers making purchasing decisions. 

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