Crack open history! As the official beer partner of the CFL, Bud Light is dropping the ultimate fan collectible: the limited-edition 112th Grey Cup Champion Can! To celebrate, Bud Light is teaming up with Citizen Relations to launch an unforgettable, immersive fan activation this weekend. Get ready to experience the game like never before!
The twist: this batch was literally brewed to the roar of the 112th Grey Cup. Throughout production, the brewery played the entire championship game on a loop — including the inaugural Bud Light Halftime Show — so every cheer, every play and every moment of celebration from the stands infused itself into the beer. It’s a first-of-its-kind execution and a uniquely Canadian way to bottle up (or can up) pure football fandom.
The campaign is executed by Citizen Relations, and it officially launches this weekend ahead of the season opener. To bring it to life with fans, Bud Light is taking the actual Grey Cup on the road, kicking things off in Saskatoon this Saturday with a fan photo opportunity and a chance to grab the cans, which are available exclusively in Saskatchewan while supplies last.
Launch details:
- When: Saturday, May 23, 1:30 PM to 3:30 PM
- Where: Saskatoon Co-op, 509 Wellman Crescent, Saskatoon, SK
- What: Fans can take a photo with the Grey Cup and grab the limited-edition Champion Cans before the season starts
Agencies behind the SOL Patio+ campaign:
- Agencies - Citizen Relations
- Brand - Bud Light
(click on the link to view the agency's Vendor Directory listing)