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Correction: Citizen Relations has been added to the existing agency roster of public relations agencies. The account will be split, with the majority of duties staying with Veritas Communications, and about 30% of the work handled by Citizen.
Following a competitive review, Labatt Breweries of Canada (Labatt) has named Citizen Relations as its new public relations agency of record (AOR). The win further demonstrates the agency's strength within the alcohol and beverage category.
Citizen Relations has a strong track record in the alcohol and spirits category. The agency previously served as the agency of record (AOR) for competitor brand Molson Coors, a partnership that resulted in several industry awards. The agency also manages a strong portfolio of current clients in the sector.
The teams hit the ground running and have already worked together on a Grey Cup campaign.