Citizen Relations Appointed Public Relations Agency Of Record For Labatt

BY:

Dave Forde
June 25, 2026

Media Marketplace logo (transparent ) 328x50

Rep Finder

Media buyers, stop wasting time trying to find the right sales rep?  Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro  Broadcast, OOH, Publishers, Social Networks and more from across Canada.

profectio.com/repfinder


Correction: Citizen Relations has been added to the existing agency roster of public relations agencies.  The account will be split, with the majority of duties staying with Veritas Communications, and about 30% of the work handled by Citizen.

Following a competitive review, Labatt Breweries of Canada (Labatt) has named Citizen Relations as its new public relations agency of record (AOR).  The win further demonstrates the agency's strength within the alcohol and beverage category.

LABATT

Citizen Relations has a strong track record in the alcohol and spirits category. The agency previously served as the agency of record (AOR) for competitor brand Molson Coors, a partnership that resulted in several industry awards. The agency also manages a strong portfolio of current clients in the sector.

The teams hit the ground running and have already worked together on a Grey Cup campaign.





Your organization needs the best talent, let PR In Canada help you!


author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry.


Related Stories:


Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>