Rep Finder
Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.In its latest campaign, called "Life Moments," RBC Insurance uses comedy to address a topic that decades of serious insurance advertising have failed to tackle: getting Canadians to engage in conversations about insurance. Developed in collaboration with agency partner BlueSalmon, the campaign features acclaimed writer and performer Jennifer Irwin— a Toronto-born Second City veteran known for her roles in *The Goldbergs*, *Eastbound & Down*, and *Schitt's Creek*. Irwin portrays "Jeannine," a straightforward insurance advisor who interrupts three of life’s most ordinary moments.
Who's behind the campaign?
- Brand - KFC Canada
- Brand - Cheetos (PepsiCo Canada)
- Agencies -
(click on the link to view the agency's Vendor Directory listing)
The campaign confronts a stubborn reality: life and health insurance coverage in Canada remains low, and the industry shoulders some of the blame.
This content is available to PR In Canada subscribers.
To Read the Full Story Become a PR In Canada Subscriber
Be the first to know about breaking news, groundbreaking campaigns, industry trends and research that will give you a competitive edge.
