Inside Ziploc’s “Surprise Seconds”: The Experiential Play Turning Toronto’s Leftovers into Michelin-Star Sandwiches

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For over 50 years, Ziploc has been a trusted name in food storage and preservation. Ziploc has partnered with Too Good To Go, a social-impact company focused on surplus food, to launch Surprise Seconds, a new campaign designed to help Canadians make more of the food already in their kitchens—whether carried home from a restaurant or left over from a meal they cooked themselves.

Ziploc

Who's behind the campaign?

(click on the link to view the agency's Vendor Directory listing)

New survey finds 43% of Canadians have thrown away food that was still good because they didn't know what to do with it; Ziploc Brand, Too Good To Go and chef Eric Chong team up to inspire what comes next.

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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