In the age of earned media, our industry needs to have clarity and conviction on the impact public relations has on business,” said co-CEO Matt Neale. “Public relations has never been more vital than it is today. Clients know that attention cannot be bought, it must be earned first. PR professionals do this better than anyone else.
Japanese retailer MUJI is preparing to re-opening of its Toronto store this fall. As part of the plan they recently hired a new public relations agency of record (AOR).
1Milk2Sugars [Marketplace Listing] has been having a good 2018, as we reported the communications agency recently expanded into the United States, promoted several of their staff, and picked up several new accounts such as here and here. The agency has now confirmed a few additional clients including Sweat FX and Skip The Dishes. Sweat FX, a […]
Hershey Canada recently appointed a new agency focused on delivering more engaging Experiential Marketing (XM) initiatives across Canada.
PR In Canada has been covering campaigns that involve and use social media for years and now we are giving you a chance to get the recognition for your successful campaigns as part of our #SocialMediaSuccess awards.
As we look for lessons from Elon Musk’s very public style of communications we turn to Carol Levine, Co-Founder and CEO of energiPR for some insight.
Move over Millennials, we have a new target market in town: Generation Z (A.K.A Gen Z). The marketing stream has been hyper-focused on millennials for awhile, but now enters the next generation to be in the spotlight, and not one to be ignored.