Earlier in the year Syl Saller, Global Chief Marketing Officer at Diageo, took a big step forward and contacted the brand’s agency partners asking them to provide details about their respective percentage of women
In the age of earned media, our industry needs to have clarity and conviction on the impact public relations has on business,” said co-CEO Matt Neale. “Public relations has never been more vital than it is today. Clients know that attention cannot be bought, it must be earned first. PR professionals do this better than anyone else.
Japanese retailer MUJI is preparing to re-opening of its Toronto store this fall. As part of the plan they recently hired a new public relations agency of record (AOR).
1Milk2Sugars [Marketplace Listing] has been having a good 2018, as we reported the communications agency recently expanded into the United States, promoted several of their staff, and picked up several new accounts such as here and here. The agency has now confirmed a few additional clients including Sweat FX and Skip The Dishes. Sweat FX, a […]
Hershey Canada recently appointed a new agency focused on delivering more engaging Experiential Marketing (XM) initiatives across Canada.