Making Sense Out Of The Molson Exchange

BY:

Dave Forde
September 11, 2023

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As the summer is coming to a close, Molson is giving Canadians the chance to spend it on home soil with The Molson Exchange: a first-of-its-kind currency exchange where you can trade any foreign currency for a Molson.  Smart timing by the brand as Canadians are starting to return home with change from foreign countries and often wondering how to make use of those small quantities of pesos and pounds. 

The Molson Exchange offers Canadians a ‘taste of home’ for their foreign currency

The The Molson Exchange starts on September 22 at 5 pm where people can bring any foreign currency and use it to pay for a Molson Canadian, Ultra, Export or non-alcoholic Exel. All for the equivalent of $3.00 CAD.

Who is behind the Coors Original Legacy Lift:

(click on the link to view the agency's Vendor Directory listing)



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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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