Ruffles And KFC Returns For A Summer Collab, Drops 11 Beats And Crunches Track

To kick off the return of this delicious limited-time combo, Ruffles and KFC have dropped 11 Beats and Crunches - a set of tracks featuring the tantalizing sounds of chicken sizzling and chips crunching, all inspired by the 11 herbs and spices that make up KFC Original Recipe Chicken seasoning.

Each track was created by combining unique, experimental sounds similar to  the unmistakable crunch in the Ruffles KFC Original Recipe Chicken flavoured chips giving you MAXIMUM crunch and volume. With beats ranging from hip hop and trap to dance pop and techno, these tracks are ready for Canadians to lay down their own musical masterpiece by adding their own unique remix or verse to the beats.

To play into the distinct flavour, Ruffles enlisted Canadian Canadian hip-hop artist, Connor Price, to layer his own remix onto the 11 Beats and Crunches and want to inspire Canadians to do the same. As a musician that puts maximum creativity and maximum energy into his music to release tracks that turn up the volume on traditional hip-hop music, Connor is the ultimate partner to put a unique spin on the brands’ beats.

Who is behind the Doritos & Markantoine Collaboration Campaign:

• Public Relations - Citizen Relations
• Brand - Ruffles (owned by PepsiCo Canada)

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