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Back in 2022, Elimin8Hate - the advocacy arm of the Vancouver Asian Film Festival (VAFF) - developed the world’s first custom dictionary of Asian names, ReClaimYourName.dic.
Fast forward to today and the Elimin8Hate’s initiative has been recognized by Microsoft, and the dictionary is being added into current and future Microsoft 365 application updates, including Microsoft Word.
The dictionary initiative supports Elimin8Hate’s mission to dismantle and eliminate anti-Asian racism
and currently includes more than 8,000 monikers across a dozen Asian countries, each honouring the
true identity of Asian-Canadians. It was developed in partnership with global communications agency,
Citizen Relations.
It is incredibly rewarding to see the tremendous amount of time, energy and passion our team put into this project resonate with so many and we are thrilled for Microsoft to include it in an upcoming update. This signals a watershed moment of inclusivity for the Asian community,” said Barbara Lee, Founder of the Vancouver Asian Film Festival and Elimin8Hate. “Not only is this significant progress forward for normalizing Asian identities, it will help pave the way for a more inclusive future for all. A huge thank you to Microsoft for recognizing the need for change and being part of the solution.
This Asian Heritage Month, Elimin8Hate is launching an Anti-Racism training program for Canadian workplaces, aimed at empowering individuals to eliminate systemic inequities in the workplace that affect Asian Canadians.
Over 60% of individuals state racism and hate as a top reason for changing their ethnic names. This
feeling of exclusion is a problem we cannot ignore. In the past, some Word processing programmes
have seen non-Anglo names as mistakes, highlighting them with a jarring red underline. Elimin8Hate
chose to connect with Microsoft because of their global reach and commitment to inclusive design and
content. Together, this project will help to increase representation and strengthen a culture of inclusion.
Agencies behind Elimin8Hate initiative:
Public Relations: Citizen Relations
(click on the link to view the agency's Vendor Directory listing)
