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This Friday, March 3rd is National Day of Unplugging, and Blue Moon is encouraging Canadians to put their phones on Do Not Disturb a.k.a #MoonMode.
Canadians' outlook isn’t as bright as it once was - only 1 in 10 Canadians report being truly happy and Canada slipped 10 spots on the World Happiness Report since 2010. And while many factors might be to blame, it’s clear that an endless cycle of scrolling and double tapping through our phones is contributing to our growing unhappiness: a recent survey conducted by Blue Moon revealed 73% of 19-34 year old Canadians experience FOMO or negative emotions because of things they see online at least some of the time.
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Blue Moon survey statistics:
While there are a number of benefits to technology, many Canadians have become too dependent on technology and often fail to do simple thing such as putting down their phones, spending time with friends, and making real-life memories over a Blue Moon beer. Survey results also reveal that 62% of Canadians ages 19-34 have a negative reaction when friends and family spend time on their phones around them. To remind Canadians of the importance of taking time to truly unplug, Blue Moon is launching the first-ever line of coasters for your phone. These artfully-crafted coasters will put phones on #MoonMode and allow users to spend meaningful moments with friends, helping the 55% of Canadians (19-34) who say they find it hard to stay off their phones in social settings at least some of the time.
We want to remind Canadians that unplugging to be truly present during life’s bright moments, can have a drastic impact on how you walk away from an experience or interaction, says Luca Garofalo, Brand Manager, Blue Moon Canada. #MoonMode is all about disconnecting to reconnect, and our coasters will help you do just that by disabling your notifications. Allowing you to enjoy a refreshingly bright Blue Moon, in good company, completely undisturbed from the digital world.
In addition, Blue Moon has made their exclusive #MoonMode coasters available for purchase at bluemooncanada.ca/moonmode, they also are reminding Canadians to turn on #MoonMode beyond National Day of Unplugging to combat the unhappiness brought on by digital distractions.
Agencies behind Blue Moon #MoonMode campaign:
Public Relations: Citizen Relations
(click on the link to view the agency's Vendor Directory listing)
