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PopCorners Popped-Corn chip is ready to take the field with its first Super Bowl commercial and pays homage to “Breaking Bad,” 10 years after its beloved characters left the airwaves.
“There is no feeling quite like being a part of the Super Bowl and bringing PopCorners to this stage for the first time is an incredible moment for a brand on the rise,” said Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada. “We tapped into the next level fandom for “Breaking Bad” in Canada to showcase exactly why fans love the air-popped, never fried snack and how the iconic characters could’ve used their talents to Break Into Something Good.”
In the advertisement we see actors Bryan Cranston, Aaron Paul and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman and Tuco Salamanca, as well as “Breaking Bad” creator, head writer, executive producer and director Vince Gilligan. Inspired by the original “Breaking Bad” storyline, the spot reimagines iconic scenes and incorporates series elements sure to excite superfans, including original set pieces, like the infamous RV and Tuco’s wardrobe.
https://youtu.be/jSDAnLlev-Y
“Breaking Good” will premiere on Canadian TV during Super Bowl LVII. On February 27, Canadians will be able to get their hands on a new, bold flavour – Sweet Chili in various grocery retailer across the country.
Agencies behind PopCorners First-Ever Super Bowl Campaign in Canada
- Public Relations: Citizen Relations
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