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The 2022/2023 NBA season is underway, as the official beer of the Toronto Raptors, Coors Light, has launched a campaign to see to what lengths Raptors fans would go to score tickets.
After a recent survey, Coors Light discovered that more than 1 in 3 Canadians would be willing to wear the Raptors mascot suit for a day to win tickets and that one-third of millennials enjoy a certified cold beer to help them chill out during a high-stakes Raptors game.
As part of the campaign, the brand launched the Coors Light Draught Draft – an opportunity for Raptors fans to win an even chiller, in-arena game experience. The contest runs until December 22nd, Raptors fans can purchase a pint of Coors Light at participating Jack Astor’s locations in Ontario to enter the draft.
Agencies behind Coors Light Draught Draft Campaign
- Public Relations: Citizen Relations Canada [TCO]
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