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5 Tips To Find Social Media Influencers

Sysomos recently released a new report, “How to Get Social Media Influencers Talking about You” and we have 5 tips from the report for you:

  • Don’t just rely on big-name influencers — sometimes up-and-comers will have more incentive to mention something new and cool.
  • People are most influenced by what their friends and family do and like and less by the likes and actions of celebrities.
  • Recognize and reward influencers with special content, deals and offers.
  • Online influence is a two-way street — brands need to do their part to promote the credibility of their influencers and not just the other way around.
  • Influencer behavior is not the same on every social platform — tactics must be tailored to the unique ways people use each platform.

Thanks so much for sharing this with your readers!

Sheldon, community manager for Sysomos & Marketwire

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