A press release helps to present facts, they are written for journalists in the hope its content gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media.
Are you getting the type of results you want from your media pitches? Pitching a story to the media is not exactly rocket science, but unfortunately public relations people screw up from time to time. Here are 4 ways to improve the press release you send out: Say My Name: Everyone has a name, it […]
According to CoSchedule, here are the best days times to post content. (Even though it is based on a US audience, it is still very relevant to Canadian audiences).
Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow through the funnel to conversion, you’ll want to make sure you’re getting it just right.
Below are seven of the most deadly of all sins when it comes to television interviews.
Here are some ideas that can help you sail through your next media interview.
if you find yourself in a crisis situation or you have a contentious issue that needs addressing in the media, responding with the words “no comment” will only worsen your situation.
you have a squeaky clean reputation and are immune to negative talk and speculation?
Guest Post by Michelle Prak. Michelle is a Public Relations Consultant at Prakky J. You can connect with Michelle on LinkedIn or Twitter. Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. I still get asked: what is PR? As a business, you know you need to let your […]
fight-or-flight response, as defined by Wikipedia, is “a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival”.
