All posts in "Tips"

Want To Spice Up Your Press Releases, Here Are 5 Tips To Help

By Dave Forde / December 8, 2017

Are you getting the type of results you want from your media pitches?  Pitching a story to the media is not exactly rocket science, but unfortunately public relations people screw up from time to time.  Here are 4 ways to improve the press release you send out: Say My Name: Everyone has a name, it […]


5 Tips To Improve Your Copywriting Skills

By Dave Forde / August 29, 2017

Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow through the funnel to conversion, you’ll want to make sure you’re getting it just right.


Why “No Comment” Is No Good!

By Cecelia Haddad / September 14, 2016

if you find yourself in a crisis situation or you have a contentious issue that needs addressing in the media, responding with the words “no comment” will only worsen your situation.


When I Get Asked: What Is PR?

By PR In Canada / August 30, 2016

Guest Post by Michelle Prak. Michelle is a Public Relations Consultant at Prakky J. You can connect with Michelle on LinkedIn or Twitter. Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. I still get asked: what is PR? As a business, you know you need to let your […]

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