Study after study shows that 60% of people would rather watch a video than read text on any topic. What is it about video that is so compelling? We are visual creatures, and when we watch something we often absorb more of the content, more completely than through other mediums. When it comes to marketing, […]
It is called Public Relations – relationships are everything in public relations. At a very basic level the industry is built on the ability to form relationships and build rapport with clients and the media.
A press release helps to present facts, they are written for journalists in the hope its content gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media.
Are you getting the type of results you want from your media pitches? Pitching a story to the media is not exactly rocket science, but unfortunately public relations people screw up from time to time. Here are 4 ways to improve the press release you send out: Say My Name: Everyone has a name, it […]
According to CoSchedule, here are the best days times to post content. (Even though it is based on a US audience, it is still very relevant to Canadian audiences).
Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow through the funnel to conversion, you’ll want to make sure you’re getting it just right.
Below are seven of the most deadly of all sins when it comes to television interviews.
Here are some ideas that can help you sail through your next media interview.
if you find yourself in a crisis situation or you have a contentious issue that needs addressing in the media, responding with the words “no comment” will only worsen your situation.
you have a squeaky clean reputation and are immune to negative talk and speculation?
