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5 Tips To Improve Your Copywriting Skills

By Dave Forde / August 29, 2017

Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow through the funnel to conversion, you’ll want to make sure you’re getting it just right.


Why “No Comment” Is No Good!

By Cecelia Haddad / September 14, 2016

if you find yourself in a crisis situation or you have a contentious issue that needs addressing in the media, responding with the words “no comment” will only worsen your situation.


When I Get Asked: What Is PR?

By PR In Canada / August 30, 2016

Guest Post by Michelle Prak. Michelle is a Public Relations Consultant at Prakky J. You can connect with Michelle on LinkedIn or Twitter. Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. I still get asked: what is PR? As a business, you know you need to let your […]


5 Content Marketing Tips

By Dave Forde / August 5, 2014

As a communications professional, you are often called upon to help your client or employer to distribute content about the company’s products or services. Here are 5 simple tips you might consider before you hit “send” next time:

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