Agnostic will lead earned communications efforts that include media and influencer relations, brand storytelling, campaign promotion, and reputation management throughout the Canadian market. The team will align Wendy’s national priorities with Canadian culture, initiating conversations that enhance the brand's connection with Canadians and deepen their existing love for it.
The win ends a 30-year+ relationship with Ketchum, which includes Ketchum Canada, which was previously the agency of record according to The Connected One's Agency Scoreboard.
