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    Christie Adams

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    No Way To Apply CanCon Rules To New Media

    By Christie Adams / November 11, 2008

    Is there a way to apply Canadian content rules to new media? The Canadian Radio-Television Commission (CRTC), as we reported on Profectio,  will begin re-examining its role in Canada’s new media in the new year. One of the things they’ll be looking for is whether CanCon rules should apply to Canadian new media content.   CanCon […]

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    We're #2: Canada's Brand Ranked Second-Best In The World

    By Christie Adams / November 11, 2008

    Whatever the state of the economy,  Canada can be reassured that our national “brand” is the second strongest in the world.   Not as good as those pesky Australians, apparently, but still better than everybody else. FutureBrand‘s annual Country Brand Index ranks the Canadian brand as second overall.   The international survey of 2,700 people ranked Australia’s […]

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    Should Remembrance Day Be A National Holiday?

    By Christie Adams / November 11, 2008

    Canada as we know it-with all its rights and freedoms-would not exist without the men and women who laid their lives on the line during our wars overseas. They deserve all the honour and respect we can give them-particularly veterans of World War II, who are now in their twilight years and who have seen […]

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    Act Now Before Economy Stifles Social Media Use

    By Christie Adams / November 11, 2008

    More sobering news from MediaPost: many brand executives plan to cut spending on social media strategies. Apparently, many feel their clients-or companies-still see social media as untried and risky, and would rather go with what’s been tried, tested and true. That’s unfortunate for any public relations professional whose budget is tied to that of the […]

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    Pepsi Joins In On The Corporate Transparency Game

    By Christie Adams / November 10, 2008

    Shel Holtz must have been onto something.   Either that, or a lot of companies have been listening to him. Whatever the reason,  corporate transparency is the latest thing in the PR game. Pepsi-QTG Canada has become the latest Canadian company to go the transparency route. It will voluntarily disclose information about its products-in this […]

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    Curling Has A New Championship: The Capital One Cup

    By Christie Adams / November 10, 2008

    It could only happen in Canada. Capital One Canada has lent its name to what’s being touted as the toughest curling tournament in the country: the Capital One Cup. The annual tournament, which begins play this year,  is part of the Capital One Grand Slam of Curling and will pit champion teams from across the […]

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    Strategic Objectives Becomes Leon's New Agency Of Record

    By Christie Adams / November 10, 2008

    Leon’s Furniture Ltd. celebrates its 100th anniversary next year, and it’s chosen Strategic Objectives to help mark the occasion. The venerable Canadian furniture retailer selected Strategic Objectives to collaborate on a “multi-pronged” communications campaign.   Since Leon’s is still Canadian owned and operated, expect heavy emphasis on  it’s role in the  Canadian psyche.   The plan also […]

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    Lobby To Save Oshawa-Not The Auto Industry

    By Christie Adams / November 10, 2008

    The auto industry is dead. That means the CAW is foolish to waste its lobbying efforts by demanding that automakers keep plants open in Ontario towns like Windsor, Oshawa and St. Thomas. Car and truck manufacturing plants are closing, or scheduled to close, in all three towns. The decline of the auto industry will throw […]

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    One Client Industry Thriving In Current Economy: Consumer Electronics

    By Christie Adams / November 10, 2008

    It’s looking more and more like the current economic crisis will turn into a full-blown recession. Some areas of industry, though, will continue to thrive regardless, though, which means opportunity for PR professionals. It should come as no surprise that one of those industries is consumer electronics. And why not? BlackBerries and laptops are no […]

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    More Account Wins For Holmes Creative Communications

    By Christie Adams / November 10, 2008

    The team at Holmes Creative Communications seems to be on a roll. Just two weeks after signing two major clients, Holmes has added two more to its roster of accounts. Alberta-based Big Rock Brewery chose Holmes to manage its campaign for Big Rock Untapped Vol. 2, a search for talented, but unknown, Canadian music talent. […]

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