Sonnet Insurance Makes A Winning Hat Trick For Women’s Professional Hockey
By Dave Forde / November 25, 2020This is part of a new sponsorship between Sonnet Insurance [TCO] and the Professional Women’s Hockey Players Association (PWHPA).
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BioSteel Becomes The Official Sports Drink Of NBA’s Dallas Mavericks
By Dave Forde / November 4, 2020Canadian sports and nutrition drink maker BioSteel has signed a multi-year agreement to become the official sports drink partner for the Dallas Mavericks.
NATIONAL Public Relations Was Hired By We Charity As Scandal Details Continue To Unfold
By Dave Forde / August 12, 2020NATIONAL Public Relations [TCO] was hired by WE Charity to handle “outreach to not-for-profit and student organizations,
We Charity Scandal Forced Corporations To Walk Away To Protect Their Brand
By Dave Forde / August 10, 2020Corporations distance themselves from sponsoring We Charity
Nestlé Canada Becomes Multiyear Canadian Partner With National Hockey League
By Dave Forde / July 31, 2020Nestlé Canada has signed on with the National Hockey League (NHL) to become a multiyear partnership, naming KITKAT the Official Chocolate of the NHL in Canada.
Major League Soccer Canada And Kellogg Canada
By Dave Forde / February 21, 2020Kellogg Canada has signed a new partnership with Major League Soccer Canada which brings a multi-touchpoint marketing campaign designed to connect MLS fans
Air Canada And Cirque du Soleil Take Flight In New International Partnership
By Dave Forde / January 27, 2020Air Canada and Cirque du Soleil announced an exclusive partnership designating Air Canada as Official Airline for Big Top and Arena shows for Canada, the U.S., Europe, and select countries around the world. The multi-year agreement
Kruger Products Named Official Tissue Of The Toronto Maple Leafs
By Dave Forde / December 20, 2019This week Kruger Products [TCO] announced a multi-year partnership with the Toronto Maple Leafs naming Kruger Products as the Toronto Maple Leafs official tissue partner. As part of the new partnership, Kruger Products launched the Toronto Maple Leafs designed special boxes, which are available throughout the Greater Toronto Area. Three cube designs boxes were created […]
Mitsubishi Electric Sales Canada Signs Multi-Year Deal with Club de Hockey Canadien
By Dave Forde / May 27, 2019Mitsubishi Electric Sales Canada Heating & Cooling Division have just announced a three-year deal with Club de Hockey Canadien, making the division the Official HVAC Partner of the Montreal Canadiens.
Beyoncé Comes To Canada In New Game Changing Partnership With adidas
By Dave Forde / April 8, 2019In what will certainly be a huge partnership, adidas and Beyoncé have joined forced in a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.
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