Nespresso Gets Brewing With “Detective George” Clooney For Global Campaign

BY:

Dave Forde
January 22, 2025

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Nespresso is heating your screens and love of coffee with the launch of its latest campaign featuring global brand ambassador George Clooney as "Detective George." This cinematic whodunit-style advert also stars Eva Longoria, Camille Cottin, and Kim Go Eun, combining intrigue, charm, and sophistication to spotlight Nespresso’s exquisite coffee offerings.

Nespresso Gets Brewing With "Detective George" Clooney For Global Campaign

This global campaign marks a significant milestone for Nespresso as its first major ad collaboration with ambassador George Clooney in over a year, demonstrating the brand’s commitment to captivating storytelling.  PR In Canada is here to provide coverage of the latest Nespresso campaign and some behind-the-scenes footage and photos.

Here in Canada, the campaign includes a first-ever full digital screen takeover at Toronto’s Yonge-Dundas Square, alongside a vibrant SkyTrain wrap in Vancouver, bringing the campaign to life in high-traffic urban centres.

The light-hearted yet suspenseful film takes viewers on a journey aboard a fictional luxury train, where an intriguing mystery unfolds. A glamorous heiress, played by Camille Cottin, reports a baffling theft—not of her diamonds or pearls, but of her precious Nespresso coffee capsules. Thankfully, Detective George is on hand to investigate, uncovering clues
and a suspicious cast of characters which ultimately lead him to the train’s kitchen. As the
tension builds, the question on everyone’s mind is: who is behind the heist? Could it be the
Chef, played by Eva Longoria? Or the Sous-Chef, played by Kim Go Eun?

Through playful twists and turns, the advert invites audiences to solve the mystery alongside
Detective George, blending humour, charm, and sophistication – hallmarks of the Nespresso
brand. The campaign offers a tantalising glimpse into the world of Nespresso, where each
cup of coffee is a journey-filled with intrigue and unforgettable taste.

The advert premiered globally last week and is set to captivate audiences, bringing
together coffee lovers and fans of cinematic storytelling. The mystery will also unfold for
consumers across online, social media and in boutiques throughout 2025.


Photo Gallery:

(click to enlarge)


Agencies behind the Detective George campaign:

(click on the link to view the agency's Vendor Directory listing)



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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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