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Citizen Relations is starting the new year with a win as the agency has been appointed agency of record (AOR) for Nespresso Canada.
The win follows a competitive review, with Citizen coming out victorious. Itxs will usher in a new era of innovative storytelling and brand building in the Canadian market with Nespresso Canada. Previously, the account was handled by Hill + Knowlton Strategies Canada, according to Agency Scoreboard.
Citizen Relations will lead Nespresso's consumer public relations, social media engagement, experiential events, and influencer collaborations throughout Canada.