Following a distinguished 23-season NHL career—including 16 with the Toronto Maple Leafs—legendary defenseman Börje Salming channelled his heritage into creating The Salming 1148. To support the luxury watchmaker's official debut in Canada, the brand has tapped Strategic Objectives to lead its Canadian launch.
Strategic Objectives will continue to build awareness around the watch following its launch and ahead of official sales on August 21 - a fitting tribute to Börje's jersey number.