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A trip to the 2025 Big Game event and more epic prizes are up for grabs as the Coors Light Chill Train embarks on its “journey” to the Big Game in Las Vegas
We already know that Coors Light will hit the field at this year's Super Bowl LVII, but now the brand is looking for Canadians to join them on the Coors Light Chill Train and head to the Big Game in Las Vegas. The new campaign is all part of their first-ever bespoke Big Game ad in Canada. In 2005, Coors Light’s iconic train made its debut, bringing ‘chill’ across North America. Now, after 12 long years away, it's making its triumphant return - traveling straight from the Rockies to spread good vibes and chill coast to coast.
The Coors Light’s Super Bowl campaign is a fully integrated campaign across experiential, social, digital and retail, inspired by the US campaign. The commercial will air on the CTV and TSN broadcasts of the Big Game on February 11, 2024.
“We are ecstatic to bring back the iconic Coors Light train and introduce the Chill Train to the next generation of fans,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company. “Coors Light has seen unprecedented growth in Canada over the past year, becoming the #1 premium light beer in the country. We're capitalizing on this momentum in 2024 by investing in our first-ever Canadian Big Game spot and activation, and we’re excited to help deliver chill to fans across the country.”
Starting February 1, where the Chill Train will embark on the journey whipping through Vancouver, Calgary and Toronto. Canadians will have a chance to win Game Day prizes such as a 65” TV and $580 prepaid gift card, a Coors Light mini fridge, limited edition Chill Train merchandise, and more.
To enter, simply head over to coorslight.ca/thechilltrain starting on January 28th for your chance to win the grand prize: a trip to the 2025 Big Game event.
Who is behind the Coors Light Chill Train campaign:
- Public Relations - Citizen Relations
- Brand - Coors Lite (Molson Coors)
(click on the link to view the agency's Vendor Directory listing)
