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Canadian initiative promotes sustainability by reducing CO2 impact of screens during dinner.
As they continue to raise the bar on maintaining carbon neutrality, Maple Leaf Foods encouraged Canadians to to get involved in their Disconnected Dinner campaign. November 7 marked Maple Leaf Foods’ second annual Little Changes Day – a time for collective action to protect the planet for future generations.
The company’s Disconnected Dinner Challenge calls upon Canadians to step up for sustainability and make little changes that can have a big impact on the environment.
(Click to enlarge)
Leading up to the Little Changes Day, radio and TV personality, Taylor Kaye, came on board to raise awareness and shared tips for how to participate in the Disconnected Dinner Challenge through traditional and social media. The above infographic was created to share six tips to help families disconnect to reconnect during mealtime.
What is the Disconnected Dinner Challenge?
According to recent research, almost half of Canadian families (48%) watch TV while having dinner. Although this may seem like a minor energy consumption, it adds up to carbon emissions that contribute to climate change. This common practice is prevalent in about 5 million Canadian households. The Disconnected Dinner Challenge urges families to disconnect from screens during dinner time and reduce carbon emissions. This will not only help in reducing carbon footprint but also allow friends and family to reconnect with each other.
While the challenge focused on TV-loving families, families should be conscious of disconnecting while dining is something we can all embrace in our daily lives, whether taking a break from scrolling through social media while on your lunch break or putting away your phone while visiting with friends or loved ones.
“Our research shows that 86 per cent of Canadian parents say they’d like to spend more quality time away from screens and 18 per cent report that at least one family member is looking at a screen every meal,” says Joe McMahan, Vice President, Sustainability and Shared Value at Maple Leaf Foods. “Maple Leaf Foods is committed to leading the charge in eco-friendly practices and to sharing ways we can come together to make a collective difference. Taking part in this challenge is just one way that families can help the planet while placing the focus on each other,” he adds.
For Maple Leaf Foods, this was the forth year of their Little Changes Day, and is part of their overall commitment to tackling the climate crisis and its focus to environmental sustainability.
Who is behind the Disconnected Dinner Challenge campaign:
- Public Relations - Strategic Objectives
- Brand - Maple Leaf Foods
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