Waterfront Toronto turns to Strategic Objectives for integrated communications mandate

BY:

Dave Forde
July 13, 2026

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Waterfront Toronto, the government-funded initiative mandated to oversee, plan, and execute the renewal of the city's waterfront, is about to launch a new section of Biidaasige Park.

Waterfront Toronto

Strategic Objectives has been selected by Waterfront Toronto following a competitive RFP process to lead integrated communications for the opening of the newest section of Biidaasige Park.

The mandate includes strategic communications counsel, media relations, stakeholder engagement and launch event support for one of North America’s most ambitious waterfront revitalization projects. Opening at the end of this month on Toronto’s newest island, Ookwemin Minising, the expansion will add 10 acres of waterfront parkland, including Canoe Cove, new gathering spaces and the western expansion of the Lassonde Art Trail.




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author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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