Just before they close the book on the year, Strategic Objectives announces its newest client win with Lions Foundation of Canada Dog Guides (LFCDG), which turns to the agency as a communications partner.
LFCDG, a national charity committed to empowering Canadians with disabilities, has launched The Difference Campaign, a revolutionary multi-million dollar initiative to establish a fully accessible national Dog Guide training school.
SO will provide media relations support to secure widespread coverage that highlights the mission and milestones of LFCDG and The Difference; public relations to showcase the transformative power of Dog Guides in the lives of people who need them the most, and the incredible bond they share with their recipients.


