Strategic Objectives: A New Era in Management with VP Promotions

BY:

Dave Forde
January 21, 2026

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Strategic Objectives Elevates Its Management Team


Sadie Tory and Saul Lewis have both been promoted to Vice President at Toronto-based Strategic Objectives, as the agency recognizes their respective contributions to the business.

In the new role, Sadie will focus on new business development and mentoring talent. She will also contribute to Strategic Objectives accounts in sectors ranging from automotive to health and wellness, food, CPG and non-for-profit.



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author avatar
Dave Forde
Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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