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A new fitness brand is coming to Canada in January 2024, and they have big plans to bring their fitness movement that combines rowing and riding with Pilates to the country. STRONG Pilates has hired Strategic Objectives as its first official public relations agency of record (AOR) in Canada.
As part of the new assignment, SO will be responsible for helping launch STRONG Pilates in Canada, and providing ongoing communications support.
STRONG Pilates first launched in October 2019 in Melbourne, Australia and has since expanded to over 40 studios across Australia and New Zealand, It has plans to launch new ones in the UK, Asia, Canada, New Zealand and Australia.
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