Strategic Objectives Expands Talent Roster In Toronto

BY:

Dave Forde
April 26, 2023

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Katie Allen, Director, and Jyoti Minhas, Senior Account Manager - Strategic ObjectivesStrategic Objectives is growing its talent roster with the addition of Katie Allen, Director, and Jyoti Minhas, Senior Account Manager.  In the role, Katie will lead multiple accounts, mentor talent in the agency, pursue new business opportunities, and support the agency’s strategic development. Prior to joining she was with Veritas, and Carousel PR (in the UK).

Jyoti, who thrives on building strong media and influencer relationships, and leading teams, brings 10+ years experience in marketing communications, public relations and creative production to the team. Her comprehensive knowledge of finance, hospitality and CPG drives her ability to help clients achieve outstanding mainstream and social media results.



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Dave Forde


Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Profectio and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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