The business landscape is constantly changing and to meet those needs and savvy agencies also embrace change and as a famous Canadian once said “I skate to where the puck is going to be, not to where it has been.”
Over the last few months there have been a number of changes at communications agency GCI Canada [Markeplace Listing], that had many readers wondering what was next. Now it seems the changes have been part of a master plan as the agency appointed new leadership with Joe Peters being appointed President of GCI Group, and then Kristy Derkson was appointed General Manager Of GCI Canada.
This week GCI Canada has unveiled the next part of its plan as they have now completed the roll out of their new website and brand identity.
“Our client’s communications needs are constantly churning and new challenges are always bubbling up. GCI Canada is matching that energy with today’s transformation—our clients need new and better ideas, brilliantly executed, and we’re delivering,” said GCI Canada President Joe Peters.
The brand has evolved into a new, bespoke design, representing the commitment to craftsmanship the agency cherishes. Though the brand has been renewed, GCI Canada treasures its legacy—the agency’s recognizable orange identity has been maintained and transformed, bringing the brand into 2018.
With the combination of great ideas from the point of conception to execution, GCI Canada has done a great job for its roster of clients (such as here) and talent pool of consultants.