Strategic Objectives [TCO] has a new partnership with ScienceUpFirst, a national initiative of the Canadian Association of Science Centres. ScienceUpFirst is made up of independent health and science experts, and science communicators, who share the best available science in creative ways to stop the spread of health and science misinformation online.
Strategic Objectives will enact a national influencer campaign for ScienceUpFirst focused on the dangers of health and science misinformation, and how quickly it can spread online. The campaign will engage influencers across Canada to share information through an engaging creative lens to raise awareness for ScienceUpFirst and provide Canadians with the knowledge, insights, and tools they need to join the fight against misinformation.
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