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Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.As economic pressures continue to squeeze consumer confidence, Canadian shoppers are exhibiting a pronounced skepticism toward AI-powered commerce. New data from Accenture’s 2026 Consumer Pulse Research reveals that Canadians are taking a far more cautious and deliberate approach than their global counterparts, signalling a critical gap between automated retail capabilities and local consumer trust.
The company surveyed 25,000+ consumers across 16 countries, including Canada, found:
- Only 60% of Canadians are open to an AI agent completing commerce tasks on their behalf, such as negotiating deals, resolving complaints, or renewing subscriptions, compared to 74% globally.
- Just 21% would allow an agent to make a final purchasing decision within defined parameters, versus 32% globally.
- Only 51% expect AI to influence more than half their spending in the next 12 months, compared to 71% globally.
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