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In celebration of the 30th anniversary of the Toronto Raptors, Subway Canada is introducing a huge new sub and advertising campaign featuring Raptors Forward Scottie Barnes and supporting the campaign.
The QSR brand decided to help celebrate with the launch of its new, craveable sub for basketball fans: the #30 Carnivore. Chef-crafted and designed to satisfy the biggest appetites, the Carnivore is a tribute to three decades of pride and passion and is available for Raptors’ fans nationwide. For a limited-time visitors can order the new sub piled high with Capicola, Genoa Salami, Pepperoni and Subway’s signature Cold Cut Trio (ham, salami and bologna). This meat lover’s dream is topped with creamy processed cheddar cheese, crispy onions, tangy pickles, crunchy shredded lettuce and a zesty Chipotle Southwest sauce.
Alongside the new Carnivore sub, Subway restaurants will also have commemorative Subway gift cards for purchase and new sandwich wraps, featuring artwork inspired by the 30th anniversary.
From now till December 15th, registered MVP Rewards members will be entered into the sweepstakes by purchasing any Footlong**. Members can access new interactive games in the app daily for even more chances to snag exciting rewards, from exclusive Subway swag to loyalty points and extra contest entries.
“Partnering with the Toronto Raptors’ continues to be a rewarding experience for us as a brand and as Raptors’ fans,” says Lisa Mazurkewich, Head of Marketing at Subway Canada. “We set out to show that only Subway can bring fans closer to the game and their favourite players. The new Carnivore sub is just another proof-point of how Subway delivers epic experiences – and flavours – for fans nationally.”
The ad campaign will be supported across OOH, digital, social and broadcast, additionally influencer partnership and public relations.
Agencies behind the Colossal New Carnivore Sub campaign:
- Public Relations: Veritas Communications
- Brand: Subway Canada
(click on the link to view the agency's Vendor Directory listing)
