Trojan Canada Lights Up For Snoop Dogg’s Album Release Missionary

Brand managers and CMOs agree: becoming part of pop culture is a significant achievement. For Trojan, this milestone has been well embraced.  Trojan has made memorable guest appearances in songs by artists such as Young Jeezy, Kid Rock, and Lil Baby. Its influence has transcended beyond being a product, evolving into a symbol of boldness, power, and confidence. With Snoop Dogg now paying homage to Trojan branding on his newest album cover, the team saw an exciting opportunity to engage and amplify the brand's presence with the latest campaign.

In collaboration with Trojan Canada's AOR, including Veritas Communications, and alongside Snoop Dogg's latest album released on December 13th, a new campaign was launched.

Leading up to the launch, social content was shared and custom boxes landed with influencers on launch day. 

The campaign leverages Snoop Dogg’s new album launch and its Trojan-inspired branding to create an influencer seeding kit that drove engagement and cultural relevance for Trojan. The agencies created album covers inspired by Missionary, using other sex positions as the title and shared them on Trojan Canada's Instagram account. As a surprise and delight, we created limited edition Trojan-branded protective vinyl sleeves. The material of the sleeve mimics a condom (foil) and padding underneath and is designed to protect the vinyl edition of Snoop Dogg's new album. 

The box is a specially curated Trojan-inspired gift box, complete with an embedded smoke machine that has been sent to influencer partners who have an interest in music, hip hop or vinyl collection. The goal is to encourage social sharing and engagement. Veritas also hosted a giveaway of one of the boxes on @TrojanCanada social for consumers to enter for a chance to win (expected to launch Dec 18^th).