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It is almost showtime - and Happy Gilmore 2, will be premiering on Netflix July 25th. To celebrate the revival of this iconic partnership, Subway and Netflix are teaming up to give fans special access with the Happy Gilmore Meal, available at Subway restaurants across Canada starting July 10th. Subway Canada rolled out its latest campaign this week.
Subway guests can make any combo a Happy Gilmore Meal for $1 more and receive one of four limited-edition collectible cups, featuring fan-favourite characters from the movie franchise:
- Happy Gilmore: the legendary golfer himself
- Shooter McGavin: Happy’s PG tour rival and nemesis
- Hal: The former Silver Acres orderly
- Oscar: Happy’s new caddie in Happy Gilmore 2
“Few films have transcended generations and inserted themselves into popular culture quite likeHappy Gilmore,” said Courtney Hindorff, Managing Director of Subway Canada. “Subway Canada is thrilled to partner with Netflix, giving fans more ways to enjoy their favourite subs and to celebrate Happy’s return inHappy Gilmore 2.”
The creative campaign starring Shooter McGavin (Christopher McDonald) will hit TV, OLV and Netflix, which shows his dismay at the prospect of getting a ‘Happy Gilmore Meal’
Here’s the Subway Canada's Happy Gilmore Meal and Collectible Cups campaign:
- Public Relations: Veritas Communications
- Brand:
Subway Canada
(click on the link to view the agency's Vendor Directory listing)
