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Canadians have been eagerly anticipating, and the wait is nearly over, as Shake Shack is poised to open its first location this summer at Yonge-Dundas Square. To help roll out the red carpet Shake Shack Canada has hired Pomp & Circumstance PR as its agency of record (AOR).
The win comes at the completion of a multi-agency review adding to the agency's roster of food and beverage clients such as here, here, and here. Pomp & Circumstance PR will oversee all public relations strategy and creative development, new Shack launches and ongoing media and influencer relations for Shake Shack Canada.
The restaurant chain started in New York City, and has 262 across the United States, 141 International with plans to expand with 35 locations across Canada by 2035.
