Media Marketplace
Join the most vibrant community of media buyers and planners in Canada.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Food delivery network, SkipTheDishes, has added its newest restaurant partner this week, Chipotle. Now Canadians can pick up or delivery through the Skip app or website in Ontario and British Columbia. To build awareness for the new partnership Skip launched its limited Tinx Bowl, a new product created by certified Chipotle superfan Tinx.
In addition to the campaign, SkipTheDishes, hosted a launch event Thursday evening in Toronto with Tinx on hand to welcome a packed room of influencers and media.
Starting today and running until April 30th, the Tinx Bowl is available on the network. Adding a little something extra to the celebration, consumers will also enjoy a $0 delivery fee until May 10th on all Chipotle orders on SkipTheDishes over $25.
(click to enlarge)
SkipTheDishes gives our guests in British Columbia and Ontario more access to our real food than ever before," said Anat Davidzon, Managing Director of Chipotle Canada. "For Canadians who aren't familiar with our real ingredients prepared fresh by our teams every day, the Tinx Bowl is a perfect introduction to Chipotle.
What's in the Tinx Bowl?
Tinx Bowl is a bowl with chicken, extra fajita veggies, fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn salsa, romaine lettuce, and a side of guac.
Our commitment to our restaurant partners goes far beyond our platform, as we continue on our mission to cultivate strong relationships with our over 47,000 partners across Canada. Much like Chipotle and Tinx , we're always looking for ways to provide Canadians with the best value and widest variety of restaurant offerings. As a proud Canadian brand, we're excited to have Chipotle join the network and offer Canadians the full Tinx experience for the first time this weekend!" said Melanie Fatouros-Richardson, Head of Communications at SkipTheDishes.
We had a chance to talk to Melanie Fatouros-Richardson, Head of Communications at SkipTheDishes about the campaign and new partnership:
PR In Canada: What is happening here today?
Melanie: We are here to launch Chipotle on the Skip network. We have Tinx here to launch the partnership.
PR In Canada: With so many food delivery services on the market, what makes Skip different?
Melanie: We're so proud of the value that we're able to offer our customers, and excited to launch Chipotle on the Skip network here (in Toronto) and in Vancouver and we've just actually launched our value campaign as well. And we are so proud to be able to bring it to Canadians across the country. We are Canada's largest food delivery network. We were just talking about our offices across the country and we are so proud of our restaurant partners and our partnerships and offering the best selections to Canadians.
PR In Canada: Why will Canadians be interested in this new partnership?
Melanie: Well, it's really unique. Adding Tinx as part of the launch efforts also makes this a unique partnership, when we first heard Chipotle was launching on the network immediately, my team and I thought - Tinx. We are huge fans and reached out to their team and Chipotle and thought it was a perfect match.
We are able to exclusively launch this on the network this weekend, that combined with our value, we're just so proud to be able to bring it to people in Toronto.
PR In Canada: We can see all the influencers in attendance catching up with each other, enjoying the Tinx Bowl as they create content to share across social channels, but why Tinx? How do you choose which social media personality to work?
Melanie: Well, first it was so organic to us and our partnership.
Tinx genuinely loves Chipotle, we look for that natural connection. As I said, my team and are huge fans of Tinx. Huge fans of Chipotle, and we thought it was just a perfect partnership. So when we're looking for someone, we're looking for someone who has a genuine connection to bring it to our customers.
PR In Canada: Skip has been growing a lot of late. What's next for the brand?
Melanie: Well, we Have a lot of exciting partnerships, I can't tell you about them right now. But we are genuinely excited to be working with the best restaurants across Canada and keep up those fresh launches. Be able to bring something new to our customers, so we're expanding across grocery and alcohol. We're launching flowers on the networks, our flowers - we have flower shops. You can get your pet foods, delivered. Skip Express is our rapid grocery delivery. So, you can get any groceries, meat, produce, band-aids, and medicine to your house in 30 minutes or less. All of this is driven by consumer demands, right? Just so excited to bring a new variety of products in addition to our amazing restaurant partners.
Image Gallery:
Agencies behind SkipTheDishes, Tinx and Chipotle Campaign:
- Public Relations: Pomp And Circumstance
- Photography: Ryan Emberley
- Venue: Space on King
(click on the link to view the agency's Vendor Directory listing)
