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Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Summer is on the horizon, and Canadians are gearing up for a season of hosting. Canadian author, TV personality, and food expert Antoni Porowski is helping to bring a taste of Italian style home as part of a brand new campaign from Peroni Nastro Azzurro.
Antoni sits at the intersection of food, hosting, and culture, making him a natural fit for Peroni. His appreciation for Italian food culture and modern entertaining aligns with the brand’s focus on owning high-frequency Italian dining occasions like aperitivo, while positioning the beer as the premium pairing for elevated social moments at home.
Filmed in the heart of Milan and inspired by Italian living, the series follows Antoni as he brings this approach to life–from shopping local markets for fresh ingredients to creating effortlessly stylish gatherings at home. Along the way, he takes Canadians on a journey, demonstrating how simplicity, quality and attention to detail, from the perfect pour of Peroni Nastro Azzurro to pizza and aperitivo, can transform everyday occasions into elevated experiences.
"A Taste of Italian Style is about celebrating Peroni Nastro Azzurro's Italian heritage and inspiring Canadians to embrace a more intentional, effortless, and elevated approach to everyday living," says Joy Ghosh, Head of Marketing at Asahi Canada. "From aperitivo to pizza nights with friends, Peroni Nastro Azzurro brings a sense of style and Italian living to any occasion, elevating everyday moments and making it the perfect choice for entertaining all summer long."
Running on Peroni Canada's Instagram channel, the series begins with the art of the perfect pour of a crisp, refreshing, and premium Peroni Nastro Azzurro. Followed by episodes that explore Italian-inspired rituals, including aperitivo, elevating at-home pizza nights with friends, and highlighting how great hosting goes beyond food and drink to include atmosphere, setting, and attention to detail.
In an episode to launch ahead of the Canadian Grand Prix, Antoni is joined by global Peroni Nastro Azzurro 0.0% ambassador Charles Leclerc. Drawing inspiration from their travels in Italy, the pair craft a pizza using premium ingredients, celebrating the superior pairing: pizza and Peroni Nastro Azzurro.
Agencies behind the A Taste Of Italian Style campaign:
- Public Relations: Pomp And Circumstance
- Brand: Peroni Nastro Azzurro (Asahi Canada)
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