Discover the perfect subscription package that suits your needs!
Experience a leap forward in communications and marketing industry with unmatched quality stories, information, and inspiration.
Get Started Now
Exclusive Networking | Opportunities for Leadership and Influence | Skill Development | Access to Industry Insights and Resources
Peroni Nastro Azzurro is bringing Italian aperitivo culture to one of Canada’s most beloved summer traditions. Introducing the Peroni Aperitivo Chair: an Italian-inspired upgrade of the iconic Muskoka chair, designed to elevate how Canadians gather, relax, and entertain all season long.
Featuring a built-in beer holder and a detachable aperitivo board that seamlessly carries aperitivo from table to dock, the Peroni Aperitivo Chair transforms Canada's favourite summer seat into a hub for entertaining. By bringing elevated bites, great company and a crisp beer together in one place, Peroni Nastro Azzurro is inspiring Canadians to embrace Italian style all season long.
The Peroni Aperitivo Chair is designed to bring people together, creating a perfect gathering place for enjoying aperitivo, engaging in conversation, and sharing summer memories. It features a designated spot for a refreshing Peroni Nastro Azzurro, the world’s leading premium Italian beer, and comes with a detachable serving board that effortlessly transports appetizers from table to dock. This chair serves as both a functional entertaining piece and an eye-catching centrepiece for summer hosting.
"When Peroni Nastro Azzurro looked at how Canadians gather and unwind in the summer, we saw an opportunity to elevate a seasonal icon into something designed for entertaining," says Joy Ghosh, Head of Marketing at Asahi Canada. "Aperitivo is one of Italy's most cherished rituals, but it's often something Canadians associate with travel. The Peroni Aperitivo Chair was created to bring that experience home, making it easy to enjoy elevated bites, great company and a crisp Peroni Nastro Azzurro from the dock, deck or backyard."
To celebrate the launch, Peroni Nastro Azzurro is bringing the aperitivo experience home. Beginning today, Ontario residents can enter to win one of three exclusive Peroni Aperitivo Chairs, each paired with everything needed to recreate the aperitivo experience at home. Visit @peroni_ca for full contest details and entry instructions.
Agencies behind the campaign:
- Public Relations: Pomp And Circumstance
- Brand: Peroni Nastro Azzurro (Asahi Canada)
(click on the link to view the agency's Vendor Directory listing)
