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Never one to be dull and boring, Doritos enters the summer months with a new collaboration that will be sure to add some zest to your taste buds. This summer Doritos has launched their new Doritos Tangy All Dressed flavoured tortilla chips for your snacking pleasure.
The new flavour was created in partnership with Montreal-based skate couture designer, Markantoine Lynch-Boisvert, who is known for bringing a new angle to skate wear while creating unique, modern, and elevated pieces in the space. The brand is clearly targeting the youth market giving unnoticed NPCs a chance to boldly stand out. The campaign features five custom looks inspired by the new flavour, each item in the collection tries another angle on skate wear and integrates the iconic Doritos Triangle throughout in unexpected ways. From a Doritos-exclusive triangle tartan pattern that redefines plaid, to a cone-spiked vest with quilted triangular details, each element is designed to make heads turn in the digital world.
“Doritos has a legacy for bringing the unexpected from snacking experiences to how the brand shows up in culture,” said Lisa Allie, Senior Marketing Director of PepsiCo Foods Canada. “To launch the Doritos twist on the Canadian classic of All Dressed, the brand is trying another angle on a merch drop to launch a first-of-its-kind drop exclusively within gaming that our fans didn’t see coming.”
To check out the NPCs repping this unexpected collection, jump into Doritos Drip City, a custom map created by Pixel Hunters in Fortnite, using island code 1343-0802-5549. Explore the map, take on exciting challenges and hunt for easter eggs that might even unlock other unexpected surprises…
You can also visit doritosnpcs.ca to learn more and fans might even get a chance to see items from the game brought to life before their eyes!
Who is behind the Doritos & Markantoine Collaboration Campaign:
- Public Relations - Citizen Relations
- Brand - Doritos (owned by PepsiCo Canada)
(click on the link to view the agency's Vendor Directory listing)
