In October 2026, Egg Farmers of Canada launched a high-impact marketing campaign partnering with renowned chef and personality Matty Matheson. The collaboration highlights Canadian egg farming through Matheson's signature culinary style.
The campaign aims to inspire Canadians to cook with eggs morning, noon, or night. With his boundless energy and no-fuss approach, Matheson shows audiences of all ages how to make simple, quick, and seriously delicious dishes.
The collaboration serves up Matheson's irresistible recipes and reminds Canadians that with eggs, you have infinite meal possibilities. His approachable style brings inspiration and kitchen confidence together, encouraging Canadians to make simple, enjoyable meals with eggs at home.
Who's behind the campaign:
- Public Relations:
- Brand: Egg Farmers of Canada
(click on the link to view the agency's Vendor Directory listing)
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