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Media buyers, stop wasting time trying to find the right sales rep? Turn to the Rep Finder and get connected to our database of the most up-to-date sales contacts fro Broadcast, OOH, Publishers, Social Networks and more from across Canada.Right now, many Canadians are looking out their window and dreaming of being on a tropical island. For some this brings up memories of the recent, turbulent holiday season filled with travel misfortunes – especially lost luggage – remains top-of-mind for many, with 40 per cent of Canadians claiming that travel stressors are preventing them from taking a trip. With many Canadians sharing their frustration on social media, Corona Canada is listening and wants to offer jetsetters a positive spin on their travel nightmares with a chance to find paradise through Corona Lost & Found.
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Corona Lost & Found will give a select number of unlucky Canadian travellers the chance to flip the script on their negative travel experience . Corona is looking for Canadians to shared their recent travel setbacks on Twitter and giving Canadians a chance to enter to win an all-expenses paid trip to Corona Island – a first-of-its-kind island paradise in the middle of the Caribbean, owned by the beer brand. Since yesterday, the brand has actively responded to 115 unique tweets and counting of lost luggage stories – as well as other travel woes – encouraging consumers to shoot their shot at turning their tweets into tickets.
"The ability to disconnect from our busy lives and reconnect with nature is a core value for Corona, and was ultimately the inspiration behind building Corona Island," said Mike Bascom, Senior Marketing Director, Corona Canada. "With a recent increase in travel stressors – whether it's lost luggage or delayed or missed flights – we wanted to encourage Canadians to share their travel mishaps with us for the chance to find paradise with a trip to Corona Island."
Agencies behind Corona Lost & Found campaign:
Public Relations: Veritas Communications
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