As the race to be the dominant QSR brand in Canada continues, Subway Canada has released their newly upgraded Chicken Teriyaki Crunch and Chicken Rancher subs.  To help get Canadians familiar with the new subs they launched the ‘WAAAAY BETTER’ campaign and will be working with snowboarding royalty, Regina’s Mark McMorris and Quebec’s Sébastien Toutant.

These two legendary athletes are gliding onto broadcast commercials, Instagram and TikTok videos throughout spring to spotlight these Refreshed Faves.

 

 

 

 

 

 

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With 22 Winter X Games medals, 3 Olympic medals, and (truly) countless runs down the world’s most incredible runs – pro snowboarder Mark McMorris knows what it takes to win and to push outside of his comfort zone.

“I’m passionate about what I do and about representing Canada on the world stage. A big part of that is never settling, striving for excellence, and pushing the boundaries of what’s been done before. That’s exactly what Subway has done with these refreshed favourites; I can’t wait for Canadians to step out of their comfort zones to test these out!” says McMorris. “My new go-to is the Chicken Teriyaki Crunch; Canadians won’t be disappointed by this epic refresh.”

Subway is on a mission to fulfill Canadians’ strongest cheese and crunch cravings and to deliver unbeatable taste, and both products are available as a sub, a rice bowl or a wrap.

Agencies behind Subway Canada’s Wow, Waaaay Better Campaign

• Public Relations: Veritas Communications

(click on the link to view the agency’s Vendor Directory listing)