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Subway Canada continues to expand their Eat Fresh Refresh campaign and has recruited 2021-22 NBA Rookie of the Year and Toronto Raptors forward, Scottie Barnes to help tell their story to Canadians. Scottie will help promote Subway’s newest menu items including their 4 Signature Rice Bowls – Sweet Onion Chicken Teriyaki, Crispy Chicken Bacon & Peppercorn Ranch, Green Goddess Veggie and Southwest Steak & Avocado.
As part of their latest campaign a series of TV spots will be used to profile the all-new Rice Bowls, Scottie Barnes is seen dreaming up a whole new take on Subway – inspired by the latest menu introductions – he calls it, enthusiastically, “Bowlway.” Scottie will also be onsite at a pop-up event hosted by Subway on October 27 at SPACE in Toronto. The event will include Rice Bowls sampling, games, photo opportunities, and the chance to meet him. Additionally, the brand will launch a limited run of merchandise inspired by Bowlway.
“As our guest’s expectations for dynamic flavours, new formats, and unique experiences continue to evolve, we’re always working to exceed them,” says Subway Canada Managing Director Doug Fry. “Rice Bowls do just that – as part of our Eat Fresh Refresh journey, we are diversifying menu fan-favourites, bringing ‘full-court fresh’ to our lineup with four new Rice Bowls.”
Agencies behind Subway Canada’s BowlwayvCampaign
- Public Relations: Veritas Communications [TCO]
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