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Retailer RW&CO is getting ready for the season change and its upcoming Fall 2021 collection, they have assembled another extraordinary group of ambassadors to embody their campaign for the season – Rise Up. This past spring’s campaign was all about entrepreneurs reimagining their businesses for the “new normal”…this season, the brand is tapping another group of Canadians ready to inspire with their stories of rising to unprecedented challenges.
Each ambassador shot a masterclass video on a topic of value to the RW&CO such as the two below.
Olympians Andre De Grasse (“Pregame: Mental Preparation”) and Jennifer Abel (“Setting Objectives”) keep up the brand’s rich history of supporting athletes. After the deferral of Tokyo 2020, both Andre and Jennifer are more ready than ever to claim gold for Canada.
On-air host Michaella Shannon (“Allyship”) and Actor Hamza Haq (“Using Vulnerability as a Source of Strength”) are new to the #RWCOmmunity and masters at making their mark on and off-screen. These rising stars have presence beyond the stage: Michaella, a member of Frog Lake First Nation, speaks publicly about drug use and its ties to suicide, and is an advocate for young women’s reproductive health and self-esteem. Hamza is bent on better representation in the film industry.
Spring 2021 ambassadors Manjit Minhas (“The Beauty of Empowered Women”) and Lane Merrifield (“The Entrepreneurial Fire”), entrepreneurs and Dragons on CBC’s Dragon’s Den, return to continue representing entrepreneurship in Canada. Joining them this season is Ottawa-based, globally-renowned interior design duo (and real-life couple!) Melissa and Sacha LeClair (“Creating Your Space”). Over the last decade, Sacha and Melissa turned their interior design side hustle into an international practice and covetable homeware brand – and their success story is far from over!
Above is Quebecois Actress and Author Ingrid Falaise (“The Power of Positive Thinking”) has spent the last few years telling her story of domestic violence and inspiring others to open up, reach out, and walk away. Powerful is an understatement.
Agency Behind the Rise Up Campaign:
- BICOM [TCO]
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