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Canadian retailer RW&CO, is celebrating the beauty and resilience of the entrepreneurial spirit with its new Spring 2021 campaign. As part of the campaign they tapped Manjit Minhas and Lane Merrifield of CBC’s Dragons’ Den as mentors alongside 13 entrepreneurs from coast to coast. Furthering their commitment to community and innovation, the brand is also debuting a content hub in partnership with global organization TED.
The collection launches on February 22, 2021 in all RW&CO. stores across Canada and online at rw-co.com.
The new RW&CO campaign called “READY TO REIMAGINE”: The Future is Bright is now in market and looking to support innovation, quality, and community has always been integral to RW&CO., so sharing its platform with other businesses was a natural fit.
“There is no better time to lead with purpose, test passion-driven concepts, inspire with creativity, and empower with community,” says Michele Slepekis, VP of Marketing at RW&CO. This is an initiative near and dear to the proudly Canadian brand – after all, RW&CO. started as a small, family-run Quebec venture too.
Manjit Minhas and Lane Merrifield are sharing the spotlight with 13 other Canadian founders this season, whose origin stories and businesses will be featured on RW&CO.’s online and in-store platforms all season long.The campaign is also the perfect springboard for a year-long partnership between RW&CO. and global organization TED. TED passionately believes in “the power of ideas to change attitudes, lives, and ultimately, the world”, echoing RW&CO.’s commitments to innovation and community. Beginning in March 2021, TED will further amplify these shared values through Always on the Rise: an RW&CO.-branded hub on the TED website that will feature content tailored for the RW&CO. community, giving customers a front row seat to globally-renowned speakers through TED Talks.
Agency Behind the Ready to Reimagine Campaign:
- BICOM [TCO]