Carlsberg’s goal is to sell at minimum 500,000 bottles and cans to make a charitable donation of $100,000, at minimum, to organizations that are on the front lines of the food insecurity crisis.
Brookline Public Relations, alongside Vintage Group and Jayman, developed Balcony Bash – an evening event – to bring staff and the community together by combining entertainment and food.
Kruger worked with Seven NHL players with the goal of inspiring Canadians to perform Acts of Neighbourly Kindness as they join Kruger Products’ ongoing, national #RollingItForward COVID-19 relief initiative.
The Canadian Shield took on a big challenge to produce 500,000 units of PPE face shields for Ontario Health that were allocated to hospitals and healthcare facilities across the province.
The Upper Deck Company launched their UD Educates program, which was designed to engage young hockey fans while they are learning from home using hockey cards and activities created by Upper Deck.
As Jayman BUILT’s (Jayman) agency of record, Brookline Public Relations [TCO] was able to shift focus to support with proactive communications.
Beiersdorf Canada, the makers of skin care brand NIVEA has announced local efforts to provide support and relief as part of their effort during the COVID-19 pandemic.
PR In Canada has been here covering Brands Supporting For Good. Here is a look at what some brands across Canada have been lend a hand to support:
This week Kia Canada [TCO] has stepped up a brand to support those in need as a result of the devastation that has taken place as a result of COVID-19 with their #PowerToGive program.
Now Kruger Products [TCO] is back hitting the streets in style along with their partner Mercedes Canada [TCO] for the next stop of #RollingItForward.
