Many of you may already be members of the PR In Canada group on LinkedIn, but one of the members asked the following, “What makes a good press release?” We thought we’d open this question back up to all of you to help share your opinions. Feel free to add your thoughts below in the comments – we’ll follow up with a summarized post in a few days.
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I find that I get the best response if the PR is personalized for the magazine/newspaper/etc that I’m submitting it to.