It has been a busy week for Liquid Nutrition Group Inc. and their PR firm Korrelation Communications, the beverage, food, vitamin and supplement store franchisor went public on the TSX (TSX: LQD.V), and has signed up a number of new brand ambassadors. Added to the roster or “Team Liquid” is NFL quarterback Matt Ryan, LPGA Champion Suzann Pettersen, and Olympic Gold Medalist and World Snowboarding Champion Torah Bright. Coming soon to the team will be training and conditioning coach Chris Carmichael along with sports nutritionist Elaine Hastings. The original ambassadors and business partners are two-time NBA MVP Steve Nash and All-Star MLB Player Russell Martin.
“Today marks a significant step forward for our company and more importantly our stakeholders. We hand-picked professionals from various sports and complemented that with experts in the world of fitness and nutrition,” says Glenn Young, President of Liquid Nutrition Group Inc. “Living healthy can be delicious! These ambassadors know the importance of maintaining health and wellness within their personal and professional lives and want to help educate others on how to incorporate nutrition and activity to live healthy.”
These hand-selected world class athletes and management team (all of whom are now equity partners in the company) will help lead the charge in exporting the brand and bringing new Liquid Nutrition locations to multiple markets, as well as build awareness about healthy, balanced living. Consumers want convenient solutions to make healthy lifestyle choices and Liquid Nutrition is able to provide this through its franchise/ owner-owned operations. This business model allows for liked-minded individuals interested in health and wellness to congregate, gather information, buy products and offer personal development.
Having this caliber of talent as brand ambassadors and partners could make a really interesting story and business in the coming years, William Shatner has been a great asset to helping build the brand for online travel website Priceline.