Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

All posts in "Branding"

TORONTO 2015 Pan Am/Parapan Am Games Unveils New Mascot

By Dave Forde / July 18, 2013

After months of anticipation and debate, Pachi was introduced as the official mascot for the TORONTO 2015 Pan Am/Parapan Am Games. As part of the official announcement, thousands of young kids filled the CBC atrium anxiously awaiting their chance to meet the new mascot.


Social Media Outcry Forces Rogers To Drop Sponsorship Of Chris Brown Concert

By Dave Forde / July 15, 2013

Over the weekend Rogers announced it would drop its sponsorship support for an upcoming Chris Brown concert after public outcry erupted over Facebook and Twitter. Nova Scotia’s Energy 103.5 radio station shared on their social media accounts that Chris Brown would be headlining their summer concert Energy Rush, and within minutes followers of the brand’s social channels shared their negati

Page 1 of 3