National retailer Sears Canada unveiled a brand new logo today, a clean and contemporary logo,
In an age where consumers are always wanting more and more, and mobile service providers battle to distinguish themselves from the other guy, Virgin Mobile has announced a new partnership as part of its Virgin Mobile Members program. Banana Republic has come onto the program
Just in time for the holiday season, Corby Distilleries Limited announced today that, effective immediately, it will begin operating under the name Corby Spirit and Wine Limited. The new name was approved yesterday at the Company’s annual general meeting, and reflecting the change, Corby will now trade on the TSX u
At an event for employees, partners and media, ING DIRECT unveiled its new brand identify which will takes effect as of spring 2014, and the name is Tangerine.
Loblaws made big news recently with its $12.4 billion acquisition of Shoppers Drug Mart a few weeks ago and now its Hudson’s Bay Company (HBC) turn. The retailer announced it will acquire retailer Saks for approximately $2.9 billion, subject to
After months of anticipation and debate, Pachi was introduced as the official mascot for the TORONTO 2015 Pan Am/Parapan Am Games. As part of the official announcement, thousands of young kids filled the CBC atrium anxiously awaiting their chance to meet the new mascot.
Over the weekend Rogers announced it would drop its sponsorship support for an upcoming Chris Brown concert after public outcry erupted over Facebook and Twitter. Nova Scotia’s Energy 103.5 radio station shared on their social media accounts that Chris Brown would be headlining their summer concert Energy Rush, and within minutes followers of the brand’s social channels shared their negati
Going Global And Embracing The Environment, CSA Group Unveils New Brand Identity
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