Brookline Public Relations (Brookline) is getting ready for a very productive fall season as the agency sees the return of long-time clients ATCO, the Alberta Association of Optometrists and dmg events. The agency is also growing its roster with new client General Land & Power and its Sollair Energy Project.

Brookline will continue to support long-time client ATCO at Spruce Meadows’ annual holiday market, providing event planning, media relations and on-site support. This year, the scope of work has expanded with ATCO’s new role as title sponsor of the Spruce Meadows Enchanted Festival. Brookline is supporting the opportunity from strategy and activation conceptualization through to execution, media relations and on-site event support to bring the ATCO brand to life across two key holiday experiences.

The team is expanding its work with the Alberta Association of Optometrists following an influencer relations campaign for its Eye See…Eye Learn™ program. The expanded scope includes the development and execution of a targeted digital advertising campaign to build awareness of the program and reach more families across Alberta.

Additionally, Brookline is once again working with dmg events, leading media relations for two major energy conferences this September: Carbon Capture Canada in Edmonton and the International Pipeline Conference & Expo in Calgary. The team is managing media strategy and outreach for both events, including press releases, media advisories, targeted pitching and key messaging. Brookline will also handle on-site media relations, interview coordination and media room management at both conferences